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In the Nation’s Oldest City, much has been done in recent years to keep in step with the accelerated pace of information dissemination. And in a world where one missed letter in a single word can make or break your success and credibility in a nano-second, naming the replacement for retired Public Affairs Director Paul Williamson after more than 19 years, was an important decision in looking to the future of the city’s approach to its communications strategy.
City Manager John Regan met the challenge of finding a replacement with careful consideration, noting, “Paul has established the city’s communications and events protocols with meticulous care and fine-tuning over his 19-plus years with the city, and we are grateful for his dedication to the success of everything he touched.”
Looking for Williamson’s replacement provided an opportunity to evaluate numerous candidates both internal and external to ensure the ideal candidate was selected for this important role. With that said, City Manager John Regan is pleased to announce that Melissa Wissel, previously the Public Information Coordinator, has been selected to lead the newly named Communication Division as Communications Manager. Wissel started with the city in November of 2014 as a part-time Marina Attendant at the St. Augustine Municipal Marina before she transferred to the Public Affairs Department in December of 2015.
Since joining Public Affairs, Wissel has been an essential part in the launch of two websites in four years, establishing a presence on social media, overall improving public outreach and expanding the use of video messages for increased public engagement. Per Regan, “The City is excited that Melissa will lead the City’s Communication Division into the future with her ambitious ideas and new strategies, while maintaining the excellent quality our citizens and visitors expect.”